Clik here to view.
How to Hang Custom Posters Like a Pro
Search for the ‘Best way to hang posters’ and Google will bring back an almost limitless supply of How To’s. How to hang posters, how to put posters on walls, how to pick the best tape for posters,...
View ArticleClik here to view.
5 Steps to Make Your Unique Promotional Calendar
At PFL, we print and ship tons of custom calendars for our customers, and we’ve noticed that themed calendars make the biggest impact as a marketing asset. Picking themes for each month of year can be...
View ArticleClik here to view.
20 Free and Effective Fonts to Use on Your Business Cards
What are the best business card fonts? Sadly there is no single answer, but we can look at fonts that make a business card do its job: make you memorable. There are hundreds of websites that are loaded...
View ArticleClik here to view.
Why Printers Prefer CMYK Versus RGB
Technology is in a constant state of flux. But although the hardware, software, and processes you use will be unique, the basic approach toward managing your color tends to remain the same year over...
View ArticleClik here to view.
12 Ways to Make College Brochures Stand Out From the Pack
Direct mail is a popular marketing channel for college recruitment. Starting in the spring, more than a million high school students will be sitting down to take the SATs and PSATs, and most of these...
View ArticleClik here to view.
Check Out Your Color Files with Separation Preview
Color is a big topic. And there’s a difference between on-screen color and in-print color, which is most important to remember (and troubleshoot) if you’re going to print. As graphic designers working...
View ArticleClik here to view.
Jump Start Your Direct Mail Marketing Response Rate with These Quick Tips
Have you ever designed what you thought was a stellar piece of direct mail marketing only to find the response rate to be less than optimal? Direct mail serves a lot of purposes, but ultimately, the...
View ArticleClik here to view.
PFL Guide to Printing Color and Choosing Ink
Color and Printing We want to give you a better understanding of how color works in a professional print environment so you’ll consistently achieve accurate, high quality work. There is a lot to learn...
View ArticleClik here to view.
Stunningly Inventive Brochure Ideas to Consider for Your Business
If you’re hoping to produce brochures that don’t look like they were born from generic brochure templates, you’re in the right place. If you want to maximize the format and stand out to your audience,...
View ArticleClik here to view.
The Ultimate Guide to Every Door Direct Mail Marketing
Almost everyone in the entire world has been on the receiving end of an Every Door Direct Mail® (EDDM®) campaign. Even if you have recently changed your address, there will always be that business...
View ArticleClik here to view.
10 Brochure Ideas You Haven’t Thought of Yet
There are few print marketing materials more versatile and informative than brochures. A brochure is, at its most simple, a folded, single-page printout that includes text and images about a brand’s...
View ArticleClik here to view.
How to Get Started with Direct Mail Automation on a Budget
Direct mail is unquestionably effective, has fantastic returns, and can easily dovetail into your existing marketing campaign. Here’s how a put together a great direct mail automation campaign to...
View ArticleClik here to view.
15 Creative Newsletter Designs for Growing Businesses
Developing an original look for your advertising materials doesn’t have to be a Herculean task. With a seemingly endless array of possibilities, getting started by just picking a font can seem...
View ArticleClik here to view.
How to Design a Brochure That Actually Gets Used
We all know that direct mail is incredibly popular. Study after study proves that people love to receive relevant, attractive, and personalized mail. Brochures are a versatile solution to your direct...
View ArticleClik here to view.
8 Medical Design Brochures That Work
As we all know, the medical industry is heavily regulated. There are very good reasons for it but that doesn’t mean that effective marketing is out. Playing by the rules (or FDA regulations) shouldn’t...
View ArticleClik here to view.
The PFL Guide to Choosing the Right Packaging for Your Product
It’s what’s on the inside that counts, but it’s amazing what good packaging can do for your product. The way your product is packaged plays a surprisingly key role in how consumers respond to it. Good...
View ArticleClik here to view.
10 Table Tent Designs That Get Attention
At PFL, we know table tents design like the backs of our hands. After all we see them all the time. As it happens, so do you! But maybe you haven’t noticed them. Table tents can be found everywhere,...
View ArticleClik here to view.
10 Ways to Use Thank You Cards to Get More Business
People remember beginnings and endings—the brain guesses that the beginning of an interaction (hello and welcome) and the end (good day and farewell) are worth recalling. We’ve all heard about the...
View ArticleClik here to view.
8 Tips to Make the Back of Your Business Card Stand Out
All hail the humble business card! While its primary purpose is to let people know how they can get in touch with you, this small piece of paper says a lot about who you are and what you have to offer....
View ArticleClik here to view.
9 Creative Ways Photographers Can Market Their Talents with Postcards
It’s not easy breaking into professional photography. In addition to having the skills, the equipment, and the freedom to explore a career outside the traditional 9-5 framework, you also need to have a...
View Article
